Case Studies

Chrisanne already had a website which also functioned as an online ordering system, and N2's goal was to create a tool that could be used by Chrisanne internally, as well as by their customers.

We created backend functionality to improve previously laborious and time-consuming tasks and create as much automation as possible.

Due to the website's complex structure, new hosting and security platform was created, to give customers further peace of mind.

From a user perspective, checkout and general navigation were improved to ensure maximum conversion rates and add to the overall shopping experience.

Client Testimonial
"I would like to extend my thanks to the entire N2 team for a smooth website transition. Many thanks."
Gillian Ong - New Media Marketing

Morelli already had a well-established web presence in the UK, and wished to increase traffic and enquiries through the website.

Using a combination of SEO and PPC we were able to increase enquires and ensur that traffic was both targeted and appropriate. Results from the campaigns were analysed and refinded to ensure maximum conversion rates and affiliated keywords were itilised to enchance this. Complete website analytics have allowed us to understand visitor behaviour and once again improve user experience, which continues to improve the site's effectiveness.

Its clients range from large corporations such as Waterstone's, Pizza Hut and Dreams, to local authorities. FSG had previously been known as Circle Britannia, until its absorption into Spice plc in 2008.

The development of the company and the adoption of a new name meant that its transition and brand identity needed to be re-affirmed with their customers, and that's where N2's integrated approach came in, FSG utilising the following services:

•   Graphic Design
•   Photography
•   Copywriting
•   Web Development
•   E-marketing
•   PPC
•   SEO

Because each department works together, N2 could ensure that FSG's corporate identity and services were conveyed effectively and consistently throughout every stage and that communication both in-house and with the customer was upheld at all times.

As the website contains a great deal of information, N2's challenge was to present this in a way that was informative, eye-catching and accessible. N2's designers, copywriters, web developers and SEO specialists worked together to formulate "islands" for each section of the company, each with its own recognisable identity, to ensure that the information was broken down in a way that was both logical and easy to navigate. This extended FSG's corporate branding as the "islands" have now been incorporated within additional marketing materials, to uphold and enforce the FSG identity.

The end aim of the website was for it to be enhanced through a combination of SEO and PPC and this was considered from the initial plan, right the way through to fulfilment. Since the site's launch, FSG has received measurable increased interest from companies that may not have known they existed were it not for our integrated web solutions.

Client Testimonial
"FSG worked with N2 to produce our new website and company brochure. The project involved many stages from initial design concepts through to proof-writing, new photography and final design amendments. At all stages of the project we worked closely with N2 and they were totally committed to our requirements. We are delighted with the look and feel of the website which has been well-received as it is clean, well-designed, easy to navigate and informative. N2 are extremely reliable, conscientious and dedicated to their work."
Jane Fisher - Sales and Marketing PA

N2's main objective was to provide an e-commerce website that would extend Camping & General's presence and profits. To do this, the company's extensive product range needed to be presented clearly to ensure visitors' ease of use and navigation, along with effective search tools and facilities and a seamless and secure checkout.

Through extensive SEO and PPC campaigns, N2 was able to ensure Camping & General's visibility on potential customer searches, and provide target marketing, thus increasing both awareness and return on investment.

This was made easier by the 8 year close working relationship that N2 has enjoyed with Camping & General, which has given N2 a unique insight into the company, its specific needs and the solutions that are most suited to them.

N2's brief was to develop a future-proofed social network platform that gives golfers, societies and clubs the opportunity to interact and utilise features including virtual score cards, handicap calculators, competition result and add to notice boards, building their own profile and creating extended golfing communities.

N2's main objectives for the project involved the understanding of the target audience from a usability and interactivity point of view. Banner advertising networks were also created to provide an excellent affiliate marketing system, combining SEO, PPC and e-marketing to create return on investment.

N2 worked closely with KickBack founder, Steve Thomas, to identify key areas of the industry that he wanted to achieve top search engine rankings on. Taking these analytics, N2 formulated a search engine optimisation campaign that would boost overall rankings and ultimately sales. The campaign consisted of careful on-page optimisation coupled with a targeted link building campaign. Still inside the first six months of the optimisation campaign, KickBack Sports boasts first page Google rankings for many of its keywords.

Client Testimonial
"N2 quickly proved to us that simply having an e-commerce site is not enough, We were taken aback by the increase in business that their SEO campaign achieved. It's changed our online business beyond recognition."
Steve Thomas - Founder & Managing Director

Genie already had a website that they were pleased with but they wanted to be able to update it quickly and easily, and that's where N2 came in.

Content Management systems allow for specified sections, such as an image gallery or news feed, to be modified through an in-house web-based administration interface. N2 designed and built a CMS for Genie, and because we have both graphic and web designers in-house, corporate brand could be upheld throughout.

Ease of use, efficiency and speed were key factors for design and structure, and N2 implemented a refined search facility to ensure that this could be fulfilled. The facility to generate PDFs and Word documents in real-time meant that documents only needed to be updated once, and this saved a great amount of time as each usually needs to be undertaken manually.

Now that the CMS has been successfully implemented, N2 provides ongoing support, training and maintenance to Genie, to ensure that they have everything they need for this ongoing system.

SitexOrbis clean more than 20,000 properties and secure over 35,000 properties a year. They have nearly 450 multi-skilled operatives and operate from over 28 depots across the UK and Europe.

SitexOrbis' key objective was to market to a selected audience picked from their database and channel them through to the SitexOrbis website. With a varying list of clients and client requirements, each would need to be driven to a section of their site containing the most relevant USP.

In line with the rapid growth of online marketing, N2 proposed an e-marketing campaign that would drive the right people through to the right section of the website. N2 created individual e-marketing flyers to target the selected markets, and gave SitexOrbis analytical reports on who opened the email and when, and what sections of the website they visited. Equally important, N2 provided details on those who opted out of receiving further emails and which emails bounced back as undelivered, so that database information could be cleansed and refined.

This enabled SitexOrbis to develop a more structured and targeted telesales promotion which would have been, quite simply, impossible without the e-marketing campaign.

Client Testimonial
"This has been a revolution for our telesales teams. Before contacting the client we know if they have looked at our email - and which SitexOrbis services appealed to them. It's a salesman's dream to have such qualified sales leads."
Debansu Das - Marketing Manager