Affiliate Marketing

Affiliate marketing is the process in which one company advertises on another's website because their services are linked, such as trade journals and companies within that sector. In this instance, companies would place a web banner on the journal's site and for each click through that the company received, they would pay the journal a fee. The same system would also be true of shopping comparison directories and pay per click networks.

Other affiliate marketing schemes such as shopping comparison sites, directories, PPC and banner networks can be vital in ensuring your message gets to the wider audience and through an additional channel to a single web offering, which creates more traffic to your site.

Affiliate marketing can provide a valuable source of revenue, as products and services are targeted at potential customers - people are already on a site that relates to your service or industry sector, so they might need you too.

According to the Affiliate Marketing Network Buyer's Guide 2006, the total amount of sales generated through affiliate networks in 2006 was £2.6 billion in the UK alone, and this figure had doubled since 2005. As people come to trust the internet more when purchasing, this is set to keep rising. To get the best return this system needs a high level of management to measure ideal placement, returns, and to optimise these returns, and that's where N2 comes in.

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