Conversion Auditing
>> Solutions | Pay Per Click | SEO | E-Marketing | Integration | Conversion AuditingYou have spent time, money and effort perfecting your website and then driving traffic from search engines and pay per click campaigns, but what happens to your visitors once they hit the website? It doesn't matter how many visitors you attract if they never become a customer. Our service is designed to streamline and optimise your website to ensure you convert prospects to customers.
Through our flexible and tailored audit we work with you to understand your business, your products and services, your customers and your industry. We can then analyse and develop your website in accordance with our findings and begin to experiment, test and refine looking at the following criteria:
• usability studies
• navigational structure
• website processes
• content
• calls to action
• pricing
• website design and functionality
We're professional marketers who know that technology alone cannot solve the challenge of channelling people to your website and driving them to perform the action you want them to take; we'll work with you to turn those visitors into leads, sales, and loyal customers for your company.
The average bounce rate for an e-commerce website is around 34%. What does this mean? It means that when a user hits your homepage from a search engine they don't go any further and they don't purchase.
Analysing the relationship between traffic and conversions is an essential part of e-commerce and also in analysing ROI.
For further information please contact us:
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Or telephone