E-Marketing
>> Solutions | Pay Per Click | SEO | E-Marketing | Integration | Conversion AuditingE-marketing has become one of the fastest, most cost-effective and innovative ways to reach people. Email is critical to modern business and provides an extra form of communication with customers to both keep them up to date and re-enforce your brand in their minds.
The key to effective e-marketing for e-commerce is management, and in addition to our related integrated services, that's exactly what N2 provide to ensure that you're getting the most from your online marketing tool.
E-marketing can be used in a number of ways to distribute:
• special promotions
• gift vouchers
• newsletters
• brochures
Within minutes of sending each campaign you will be able to see who opened your email, which links generated the most interest and who clicked on each link. Our measurable results also show how many emails were delivered, how many weren't and why.
This conversion tracking information can then be used to:
• refine and improve databases
• cross-sell
• create targeted marketing campaigns
• create responsive marketing campaigns
An N2 example of this is Kickback Sports who approached N2 to create an e-commerce site for their business which caters for a range of sporting activities. Through the information gained in the e-marketing campaigns, the company was able to tell which sport each customer was interested in and focus on this for following campaigns (see case study). If they had bought football boots then Kickback Sports were able to cross-sell related products such as footballs and kits to them.
Because we provide integrated solutions, the entire e-marketing process can be catered for at N2, through:
• Graphic Design
• Copywriting
• Photography
• Coding
• Sending
• Reporting
Our in-house graphic designers ensure that your corporate identity is upheld throughout your online marketing materials so communication from you is instantly recognisable to your customers. We believe in adding value to your brand and staying true to what makes your company unique, and our web designers ensure that each design works well on the web so you won't be told that our great design that you loved is now not suitable in an online format - communication is key at N2 and achievable because we are all in the same building. This is complimented by our copywriting and photography specialists that can retain the tone that is right for your company and its aims, and then our database specialists can tell you what this entire process meant to you in terms of measurable results, leads, and return on investment.
For further information please contact us:
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