Reporting
>> Databasing | ReportingWithin minutes of sending each email campaign you can see who opened your email, which links generated the most interest and who clicked on each link. This information can then be used to refine and target following campaigns to ensure you are reaching your audience with the right information.
Email marketing's biggest USP is its measurability.
In-depth statistics can be created from these results to enable the refinement of databases, based on bounces, ROI and conversions, so that each prospect and campaign can be targeted more effectively. This information can also enable cross-selling based on trends, purchases and navigation and become a powerful tool for your sales team - as the unknown prospect has now become a warm lead with interests that you can focus on.
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