Case Studies
N2 prides itself on creating effective and ongoing working relationships. In fact, because our services are measurable and transparent we are able to get to know each company closely and often feel like an extension of our clients' businesses, but don't take our word for it:
Facilities Services Group Limited (FSG) is the trading entity through which Spice plc, a FTSE 250 support services business, operates its facilities services division. Its clients range from large corporations such as Waterstone's, Pizza Hut and Dreams, to local authorities. FSG had previously been known as Circle Britannia, until its absorption into Spice plc in 2008.
The development of the company and the adoption of a new name meant that its transition and brand identity needed to be re-affirmed with their customers, and that's where N2's integrated approach came in, FSG utilising the following services:
- Graphic Design
- Photography
- Copywriting
- Web Development
- E-marketing
- PPC
- SEO
Because each department works together, N2 could ensure that FSG's corporate identity and services were conveyed effectively and consistently throughout every stage and that communication both in-house and with the customer was upheld at all times.
As the website contains a great deal of information, N2's challenge was to present this in a way that was informative, eye-catching and accessible. N2's designers, copywriters, web developers and SEO specialists worked together to formulate "islands" for each section of the company, each with its own recognisable identity, to ensure that the information was broken down in a way that was both logical and easy to navigate. This extended FSG's corporate branding as the "islands" have now been incorporated within additional marketing materials, to uphold and enforce the FSG identity.
The end aim of the website was for it to be enhanced through a combination of SEO and PPC and this was considered from the initial plan, right the way through to fulfilment. Since the site's launch, FSG has received measurable increased interest from companies that may not have known they existed were it not for our integrated web solutions.
Client Testimonial
"FSG worked with N2 to produce our new website and company brochure. The project involved many stages from initial design concepts through to proof-writing, new photography and final design amendments. At all stages of the project we worked closely with N2 and they were totally committed to our requirements. We are delighted with the look and feel of the website which has been well-received as it is clean, well-designed, easy to navigate and informative. N2 are extremely reliable, conscientious and dedicated to their work."
Jane Fisher - Sales and Marketing PA
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