Blogging
>> Forums | Knowledgebase | BloggingTo blog or not to blog shouldn't really be a question in today's online arena because of the benefits it can bring.
Corporate blogs bring an extra level of interactivity to your site, and because content is created both in-house and by the end-user, return visits are practically guaranteed.
This creates an additional level of traffic to your site and has the added benefit of increasing search engine listings - the busier your site is, the higher it will appear in search results. Every time a blog is published or responded to, search engines recognise it as another page being added to your site - the more a site updates, the higher it will appear in search results. As long as your content is right this is a win-win situation as the higher a site's ranking, the wider an audience it should be able to reach because of its increased visibility. Can you see the running theme?
N2 can provide you with the systems to upload your blog in-house at your company, or provide the hosting and uploading here at N2, to ensure that you can share all your information, news and views as soon as you're ready.
Facts and figures:
• 68% of adults visit blogs, social networks and online communities
• 47% said those sites had a direct impact on their purchasing decision
• 34% say they use social media sites to conduct product research
• 56% feel they are better served by companies when they can interact with them in social media
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